Along with science and technology advancement, publishing technology has stepped into a period of rapid growth. New forms of publications such as e-books, onling reading materials, reading pen as well as diverse APP meet the growing diversified needs of people. Jinglun Media Co., Ltd. promotes the development of the digital composite publishing by creating a new publishing model which combines physical books and QR codes. It blends the traditional publishing with digital technology. Specifically, it prints the QR codes on physical books, so that readers could obtain lively and comprehensive contents provided by digital media by using the Smartphone to scan the QR codes. Features of Digital composite Publishing technology: (1) It combines physical books and QR codes to enrich publications’ contents (2) Compared with traditional reading model, it provides various learning tools such as audios and videos enable students to communicate and interact with others.
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